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Customer Experiences in Branded Metaverse Events: Effects on Brand Equity.

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Bibliographic Details
Title: Customer Experiences in Branded Metaverse Events: Effects on Brand Equity.
Authors: Pagani, Margherita (AUTHOR) margherita.pagani@skema.edu, Xie, Lijun (AUTHOR)
Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p1-24. 24p.
Database: Business Source Ultimate
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Description
ISSN:10949968
DOI:10.1177/10949968251334302