Building AI-Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI: by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi, California, USA, Apress Berkeley, 2024, 340 pp., €54.99 (softcover book), ISBN: 9781484298091; €46.99 (eBook), ISBN: 9781484298091
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| Title: | Building AI-Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI: by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi, California, USA, Apress Berkeley, 2024, 340 pp., €54.99 (softcover book), ISBN: 9781484298091; €46.99 (eBook), ISBN: 9781484298091 |
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| Authors: | Zulfa Atina, Vivin1,2 (AUTHOR) vivinzulfa0810@student.uns.ac.id, Haryanto, Budhi1 (AUTHOR), Ikhwan Setiawan, Ahmad1 (AUTHOR), Wahyudi, Lilik1 (AUTHOR) |
| Source: | Journal of Education for Business. Jan2026, Vol. 101 Issue 1, p45-47. 3p. |
| Database: | Business Source Ultimate |
| ISSN: | 08832323 |
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| DOI: | 10.1080/08832323.2025.2587098 |
