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Building AI-Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI: by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi, California, USA, Apress Berkeley, 2024, 340 pp., €54.99 (softcover book), ISBN: 9781484298091; €46.99 (eBook), ISBN: 9781484298091

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Title: Building AI-Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI: by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi, California, USA, Apress Berkeley, 2024, 340 pp., €54.99 (softcover book), ISBN: 9781484298091; €46.99 (eBook), ISBN: 9781484298091
Authors: Zulfa Atina, Vivin1,2 (AUTHOR) vivinzulfa0810@student.uns.ac.id, Haryanto, Budhi1 (AUTHOR), Ikhwan Setiawan, Ahmad1 (AUTHOR), Wahyudi, Lilik1 (AUTHOR)
Source: Journal of Education for Business. Jan2026, Vol. 101 Issue 1, p45-47. 3p.
Database: Business Source Ultimate
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  Data: Building AI-Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI: by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi, California, USA, Apress Berkeley, 2024, 340 pp., €54.99 (softcover book), ISBN: 9781484298091; €46.99 (eBook), ISBN: 9781484298091
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Education+for+Business%22">Journal of Education for Business</searchLink>. Jan2026, Vol. 101 Issue 1, p45-47. 3p.
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        Value: 10.1080/08832323.2025.2587098
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        Text: English
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      – TitleFull: Building AI-Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI: by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi, California, USA, Apress Berkeley, 2024, 340 pp., €54.99 (softcover book), ISBN: 9781484298091; €46.99 (eBook), ISBN: 9781484298091
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              Text: Jan2026
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              Y: 2026
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