View in EDS HTML Full Text PDF Full Text

Just Keep It: When and Why Returnless Product Returns Foster Brand Support.

Saved in:
Bibliographic Details
Title: Just Keep It: When and Why Returnless Product Returns Foster Brand Support.
Authors: Costello, John P. (AUTHOR) jcostel4@nd.edu, Bechler, Christopher J. (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p191-209. 19p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437251337723