APA (7th ed.) Citation

Costello, J. P., & Bechler, C. J. (2026). Just Keep It: When and Why Returnless Product Returns Foster Brand Support. Journal of Marketing Research (JMR), 63(1), 191. https://doi.org/10.1177/00222437251337723

Chicago Style (17th ed.) Citation

Costello, John P., and Christopher J. Bechler. "Just Keep It: When and Why Returnless Product Returns Foster Brand Support." Journal of Marketing Research (JMR) 63, no. 1 (2026): 191. https://doi.org/10.1177/00222437251337723.

MLA (9th ed.) Citation

Costello, John P., and Christopher J. Bechler. "Just Keep It: When and Why Returnless Product Returns Foster Brand Support." Journal of Marketing Research (JMR), vol. 63, no. 1, 2026, p. 191, https://doi.org/10.1177/00222437251337723.