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Just Keep It: When and Why Returnless Product Returns Foster Brand Support.

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Title: Just Keep It: When and Why Returnless Product Returns Foster Brand Support.
Authors: Costello, John P. (AUTHOR) jcostel4@nd.edu, Bechler, Christopher J. (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p191-209. 19p.
Database: Business Source Ultimate
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  Data: Just Keep It: When and Why Returnless Product Returns Foster Brand Support.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2026, Vol. 63 Issue 1, p191-209. 19p.
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        Text: English
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              Text: Feb2026
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              Y: 2026
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