Just Keep It: When and Why Returnless Product Returns Foster Brand Support.
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| Title: | Just Keep It: When and Why Returnless Product Returns Foster Brand Support. |
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| Authors: | Costello, John P. (AUTHOR) jcostel4@nd.edu, Bechler, Christopher J. (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p191-209. 19p. |
| Database: | Business Source Ultimate |
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