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AI for Customer Journeys: A Transformer Approach.

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Bibliographic Details
Title: AI for Customer Journeys: A Transformer Approach.
Authors: Lu, Zipei (AUTHOR), Kannan, P.K. (AUTHOR) pkannan@umd.edu
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p1-26. 26p.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437251347268