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AI for Customer Journeys: A Transformer Approach.

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Bibliographic Details
Title: AI for Customer Journeys: A Transformer Approach.
Authors: Lu, Zipei (AUTHOR), Kannan, P.K. (AUTHOR) pkannan@umd.edu
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p1-26. 26p.
Database: Business Source Ultimate
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  Data: AI for Customer Journeys: A Transformer Approach.
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  Data: <searchLink fieldCode="AR" term="%22Lu%2C+Zipei%22">Lu, Zipei</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kannan%2C+P%2EK%2E%22">Kannan, P.K.</searchLink> (AUTHOR)<i> pkannan@umd.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2026, Vol. 63 Issue 1, p1-26. 26p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190645412
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        Value: 10.1177/00222437251347268
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        Text: English
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      – TitleFull: AI for Customer Journeys: A Transformer Approach.
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              Text: Feb2026
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              Y: 2026
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