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Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value.

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Bibliographic Details
Title: Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value.
Authors: Grewal, Lauren (AUTHOR) lauren.s.grewal@tuck.dartmouth.edu, Stephen, Andrew T. (AUTHOR), Bart, Yakov (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p27-46. 20p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251356478