Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals.
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| Title: | Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals. |
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| Authors: | Wu, Yuechen (AUTHOR) yuechen.wu@okstate.edu, Watson, Jared (AUTHOR), Faraji-Rad, Ali (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p85-104. 20p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437251358160 |
