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Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals.

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Title: Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals.
Authors: Wu, Yuechen (AUTHOR) yuechen.wu@okstate.edu, Watson, Jared (AUTHOR), Faraji-Rad, Ali (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p85-104. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2026, Vol. 63 Issue 1, p85-104. 20p.
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      – Type: doi
        Value: 10.1177/00222437251358160
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 85
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      – TitleFull: Who Will I Be With(out) You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals.
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            NameFull: Wu, Yuechen
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            NameFull: Watson, Jared
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            NameFull: Faraji-Rad, Ali
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            – D: 01
              M: 02
              Text: Feb2026
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              Y: 2026
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