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Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru.

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Bibliographic Details
Title: Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru.
Authors: Lee, Jung Youn (AUTHOR) jungyoun.lee@rice.edu, Yang, Joonhyuk (AUTHOR), Anderson, Eric T. (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p105-126. 22p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251360996