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Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru.

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Title: Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru.
Authors: Lee, Jung Youn (AUTHOR) jungyoun.lee@rice.edu, Yang, Joonhyuk (AUTHOR), Anderson, Eric T. (AUTHOR)
Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p105-126. 22p.
Database: Business Source Ultimate
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  Data: Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru.
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  Data: <searchLink fieldCode="AR" term="%22Lee%2C+Jung+Youn%22">Lee, Jung Youn</searchLink> (AUTHOR)<i> jungyoun.lee@rice.edu</i><br /><searchLink fieldCode="AR" term="%22Yang%2C+Joonhyuk%22">Yang, Joonhyuk</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Anderson%2C+Eric+T%2E%22">Anderson, Eric T.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Feb2026, Vol. 63 Issue 1, p105-126. 22p.
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        Value: 10.1177/00222437251360996
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        Text: English
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        PageCount: 22
        StartPage: 105
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      – TitleFull: Who Benefits from Alternative Data for Credit Scoring? Evidence from Peru.
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            NameFull: Lee, Jung Youn
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            NameFull: Yang, Joonhyuk
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              Text: Feb2026
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              Y: 2026
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