Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda.
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| Title: | Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda. |
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| Authors: | Panwar, Diksha1 dikshapanwar9090@gmail.com, Bohara, Sailaja1 shailja.bohara002@gmail.com, Chaudhary, Shivendra Singh1 shivendra12@gmail.com, Bhargava, Amitabh1 bhargava.amitabh1@gmail.com, Rani, Sonam2 sonamrani0908@gmail.com |
| Source: | International Journal of Business Science & Applied Management. 2025, Vol. 20 Issue 3, p1-17. 17p. |
| Database: | Business Source Ultimate |
| ISSN: | 17530296 |
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