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Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda.

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Title: Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda.
Authors: Panwar, Diksha1 dikshapanwar9090@gmail.com, Bohara, Sailaja1 shailja.bohara002@gmail.com, Chaudhary, Shivendra Singh1 shivendra12@gmail.com, Bhargava, Amitabh1 bhargava.amitabh1@gmail.com, Rani, Sonam2 sonamrani0908@gmail.com
Source: International Journal of Business Science & Applied Management. 2025, Vol. 20 Issue 3, p1-17. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Business+Science+%26+Applied+Management%22">International Journal of Business Science & Applied Management</searchLink>. 2025, Vol. 20 Issue 3, p1-17. 17p.
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      – Code: eng
        Text: English
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              Text: 2025
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