Product Evolution in the Experience Economy: How to Develop a Welcoming Experiential Offering.
Saved in:
| Title: | Product Evolution in the Experience Economy: How to Develop a Welcoming Experiential Offering. |
|---|---|
| Authors: | Yang, Liling1 (AUTHOR) yangliling@tsnu.edu.cn |
| Source: | Journal of Business-to-Business Marketing. Jan2026, p1-23. 23p. 4 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 1051712X |
|---|---|
| DOI: | 10.1080/1051712x.2025.2612374 |
