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The Impact of Customer Information on Service Supply and Demand: Evidence from a Large Live-Streaming Experiment.

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Title: The Impact of Customer Information on Service Supply and Demand: Evidence from a Large Live-Streaming Experiment.
Authors: Zeng, Zhiyu1 (AUTHOR) zhiyu.zeng@sjtu.edu.cn, Clyde, Nicholas2 (AUTHOR) nsc25@fsu.edu, Dai, Hengchen3 (AUTHOR) hengchen.dai@anderson.ucla.edu, Zhang, Dennis J.4 (AUTHOR) denniszhang@wustl.edu, Xu, Zhiwei5 (AUTHOR) rickyzhiwei@gmail.com, Shen, Zuo-Jun Max6 (AUTHOR) maxshen@hku.hk
Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jan/Feb2026, Vol. 28 Issue 1, p212-230. 19p.
Database: Business Source Ultimate
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ISSN:15234614
DOI:10.1287/msom.2022.0224