Bibliographic Details
| Title: |
'Retail Business Development Specialists' (RBDS): Understanding customer-facing versus relational performance drivers with Retail-to-Business (R2B) customers. |
| Authors: |
Plouffe, Christopher R.1 (AUTHOR) chris-plouffe@utc.edu, Bauer, Carlos1,2 (AUTHOR) cbauer1@ua.edu, Peasley, Michael3 (AUTHOR) michael.peasley@mtsu.edu, Mathis, David4 (AUTHOR) djmathis@olemiss.edu |
| Source: |
Industrial Marketing Management. Jan2026, Vol. 132, p95-116. 22p. |
| Database: |
Business Source Ultimate |
