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'Retail Business Development Specialists' (RBDS): Understanding customer-facing versus relational performance drivers with Retail-to-Business (R2B) customers.

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Title: 'Retail Business Development Specialists' (RBDS): Understanding customer-facing versus relational performance drivers with Retail-to-Business (R2B) customers.
Authors: Plouffe, Christopher R.1 (AUTHOR) chris-plouffe@utc.edu, Bauer, Carlos1,2 (AUTHOR) cbauer1@ua.edu, Peasley, Michael3 (AUTHOR) michael.peasley@mtsu.edu, Mathis, David4 (AUTHOR) djmathis@olemiss.edu
Source: Industrial Marketing Management. Jan2026, Vol. 132, p95-116. 22p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 190797189
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: 'Retail Business Development Specialists' (RBDS): Understanding customer-facing versus relational performance drivers with Retail-to-Business (R2B) customers.
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  Data: <searchLink fieldCode="JN" term="%22Industrial+Marketing+Management%22">Industrial Marketing Management</searchLink>. Jan2026, Vol. 132, p95-116. 22p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190797189
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      – Type: doi
        Value: 10.1016/j.indmarman.2025.11.009
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      – Code: eng
        Text: English
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              Text: Jan2026
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              Y: 2026
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              Value: 132
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