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When Less Is More: Content Strategies for Subscription Video on Demand.

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Title: When Less Is More: Content Strategies for Subscription Video on Demand.
Authors: Godinho de Matos, Miguel1 (AUTHOR) miguel.godinhomatos@ucp.pt, Mamadehussene, Samir2 (AUTHOR) samir.mamadehussene@utdallas.edu, Ferreira, Pedro3 (AUTHOR) pedrof@cmu.edu
Source: Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p189-202. 14p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2023.0106