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When Less Is More: Content Strategies for Subscription Video on Demand.

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Title: When Less Is More: Content Strategies for Subscription Video on Demand.
Authors: Godinho de Matos, Miguel1 (AUTHOR) miguel.godinhomatos@ucp.pt, Mamadehussene, Samir2 (AUTHOR) samir.mamadehussene@utdallas.edu, Ferreira, Pedro3 (AUTHOR) pedrof@cmu.edu
Source: Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p189-202. 14p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jan/Feb2026, Vol. 45 Issue 1, p189-202. 14p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mksc.2023.0106
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 189
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      – TitleFull: When Less Is More: Content Strategies for Subscription Video on Demand.
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            NameFull: Godinho de Matos, Miguel
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            NameFull: Mamadehussene, Samir
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              Text: Jan/Feb2026
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              Y: 2026
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