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Is Fair Advertising Good for Platforms?

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Bibliographic Details
Title: Is Fair Advertising Good for Platforms?
Authors: Yuan, Di1 (AUTHOR) diy0002@auburn.edu, Aseri, Manmohan2 (AUTHOR) maseri@umd.edu, Mukhopadhyay, Tridas3 (AUTHOR) tridas@andrew.cmu.edu
Source: Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p34-44. 11p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2023.0201