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Is Fair Advertising Good for Platforms?

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Title: Is Fair Advertising Good for Platforms?
Authors: Yuan, Di1 (AUTHOR) diy0002@auburn.edu, Aseri, Manmohan2 (AUTHOR) maseri@umd.edu, Mukhopadhyay, Tridas3 (AUTHOR) tridas@andrew.cmu.edu
Source: Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p34-44. 11p.
Database: Business Source Ultimate
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      – Type: doi
        Value: 10.1287/mksc.2023.0201
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 34
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      – TitleFull: Is Fair Advertising Good for Platforms?
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            NameFull: Yuan, Di
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            NameFull: Aseri, Manmohan
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              Text: Jan/Feb2026
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