Applying Large Language Models to Sponsored Search Advertising.
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| Title: | Applying Large Language Models to Sponsored Search Advertising. |
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| Authors: | Reisenbichler, Martin1 (AUTHOR) martin.reisenbichler@wu.ac.at, Reutterer, Thomas1 (AUTHOR) thomas.reutterer@wu.ac.at, Schweidel, David A.2 (AUTHOR) dschweidel@emory.edu |
| Source: | Marketing Science (INFORMS). Jan/Feb2026, Vol. 45 Issue 1, p123-141. 19p. |
| Database: | Business Source Ultimate |
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