POST-PANDEMIC COMPANIES AND CUSTOMERS' DIGITAL READINESS: A DIAGNOSTIC ANALYSIS BASED ON THE MARKETING 5.0 APPROACH.
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| Title: | POST-PANDEMIC COMPANIES AND CUSTOMERS' DIGITAL READINESS: A DIAGNOSTIC ANALYSIS BASED ON THE MARKETING 5.0 APPROACH. |
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| Alternate Title: | PRONTIDÃO DIGITAL DE EMPRESAS E CLIENTES PÓS-PANDEMIA: UMA ANÁLISE DIAGNÓSTICA COM BASE NO MODELO MARKETING 5.0. |
| Authors: | da Costa Nogami, Vitor Koki1 vitor.nogami@uem.br, Borges Senra, Karin1 |
| Source: | Internext: Revista Electrônica de Negócios Internacionais da ESPM. 2025, Vol. 20 Issue 3, p1-18. 18p. |
| Database: | Business Source Ultimate |
| ISSN: | 19804865 |
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| DOI: | 10.18568/internext.v20i3.830 |
