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POST-PANDEMIC COMPANIES AND CUSTOMERS' DIGITAL READINESS: A DIAGNOSTIC ANALYSIS BASED ON THE MARKETING 5.0 APPROACH.

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Title: POST-PANDEMIC COMPANIES AND CUSTOMERS' DIGITAL READINESS: A DIAGNOSTIC ANALYSIS BASED ON THE MARKETING 5.0 APPROACH.
Alternate Title: PRONTIDÃO DIGITAL DE EMPRESAS E CLIENTES PÓS-PANDEMIA: UMA ANÁLISE DIAGNÓSTICA COM BASE NO MODELO MARKETING 5.0.
Authors: da Costa Nogami, Vitor Koki1 vitor.nogami@uem.br, Borges Senra, Karin1
Source: Internext: Revista Electrônica de Negócios Internacionais da ESPM. 2025, Vol. 20 Issue 3, p1-18. 18p.
Database: Business Source Ultimate
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  Data: PRONTIDÃO DIGITAL DE EMPRESAS E CLIENTES PÓS-PANDEMIA: UMA ANÁLISE DIAGNÓSTICA COM BASE NO MODELO MARKETING 5.0.
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  Data: <searchLink fieldCode="JN" term="%22Internext%3A+Revista+Electrônica+de+Negócios+Internacionais+da+ESPM%22">Internext: Revista Electrônica de Negócios Internacionais da ESPM</searchLink>. 2025, Vol. 20 Issue 3, p1-18. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=190811027
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        Value: 10.18568/internext.v20i3.830
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      – Code: eng
        Text: English
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        PageCount: 18
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      – TitleFull: POST-PANDEMIC COMPANIES AND CUSTOMERS' DIGITAL READINESS: A DIAGNOSTIC ANALYSIS BASED ON THE MARKETING 5.0 APPROACH.
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              Text: 2025
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              Y: 2025
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              Value: 20
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