Targeting profitable customers: a clv-driven resource allocation approach.

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Bibliographic Details
Title:	Targeting profitable customers: a clv-driven resource allocation approach.
Authors:	Rizzo, Guilherme Augusto¹ guilhermerizzo.pr@gmail.com, Trez, Guilherme²
Source:	REMark: Revista Brasileira de Marketing. Oct-Dec2025, Vol. 24 Issue 4, p1-28. 28p.
Database:	Business Source Ultimate

Description
ISSN:	21775184
DOI:	10.5585/2025.29842