APA (7th ed.) Citation

Rizzo, G. A., & Trez, G. (2025). Targeting profitable customers: A clv-driven resource allocation approach. REMark: Revista Brasileira de Marketing, 24(4), 1. https://doi.org/10.5585/2025.29842

Chicago Style (17th ed.) Citation

Rizzo, Guilherme Augusto, and Guilherme Trez. "Targeting Profitable Customers: A Clv-driven Resource Allocation Approach." REMark: Revista Brasileira De Marketing 24, no. 4 (2025): 1. https://doi.org/10.5585/2025.29842.

MLA (9th ed.) Citation

Rizzo, Guilherme Augusto, and Guilherme Trez. "Targeting Profitable Customers: A Clv-driven Resource Allocation Approach." REMark: Revista Brasileira De Marketing, vol. 24, no. 4, 2025, p. 1, https://doi.org/10.5585/2025.29842.