Targeting profitable customers: a clv-driven resource allocation approach.
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| Title: | Targeting profitable customers: a clv-driven resource allocation approach. |
|---|---|
| Authors: | Rizzo, Guilherme Augusto1 guilhermerizzo.pr@gmail.com, Trez, Guilherme2 |
| Source: | REMark: Revista Brasileira de Marketing. Oct-Dec2025, Vol. 24 Issue 4, p1-28. 28p. |
| Database: | Business Source Ultimate |
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