The Mediating Role of Brand Love between Brand Experience Dimensions and Word-of-Mouth Relationship: A Student Perspective of Smart Gadgets.
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| Title: | The Mediating Role of Brand Love between Brand Experience Dimensions and Word-of-Mouth Relationship: A Student Perspective of Smart Gadgets. |
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| Authors: | Roskruge, Zodwa1 roskrugeriviege64@gmail.com, Chinomona, Richard1, Mapuranga, Miston1 |
| Source: | International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 1, p461-471. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 21464405 |
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| DOI: | 10.32479/irmm.21445 |
