Live-streaming selling considering consumer returns: manufacturer’s choice of streamer types and return freight insurance policies.
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| Title: | Live-streaming selling considering consumer returns: manufacturer’s choice of streamer types and return freight insurance policies. |
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| Authors: | He, Ping1 (AUTHOR), Guo, Shunan1 (AUTHOR) bmguoshoi@mail.scut.edu.cn, Chen, Xinru2 (AUTHOR), Hu, Xiangling3 (AUTHOR) |
| Source: | International Journal of Production Research. Jan2026, p1-29. 29p. 9 Illustrations. |
| Database: | Business Source Ultimate |
| ISSN: | 00207543 |
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| DOI: | 10.1080/00207543.2026.2617876 |
