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Live-streaming selling considering consumer returns: manufacturer’s choice of streamer types and return freight insurance policies.

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Title: Live-streaming selling considering consumer returns: manufacturer’s choice of streamer types and return freight insurance policies.
Authors: He, Ping1 (AUTHOR), Guo, Shunan1 (AUTHOR) bmguoshoi@mail.scut.edu.cn, Chen, Xinru2 (AUTHOR), Hu, Xiangling3 (AUTHOR)
Source: International Journal of Production Research. Jan2026, p1-29. 29p. 9 Illustrations.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191004145
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Live-streaming selling considering consumer returns: manufacturer’s choice of streamer types and return freight insurance policies.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Production+Research%22">International Journal of Production Research</searchLink>. Jan2026, p1-29. 29p. 9 Illustrations.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/00207543.2026.2617876
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 29
        StartPage: 1
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      – TitleFull: Live-streaming selling considering consumer returns: manufacturer’s choice of streamer types and return freight insurance policies.
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            NameFull: He, Ping
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            NameFull: Guo, Shunan
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            NameFull: Chen, Xinru
      – PersonEntity:
          Name:
            NameFull: Hu, Xiangling
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            – D: 22
              M: 01
              Text: Jan2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 00207543
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            – TitleFull: International Journal of Production Research
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