View in EDS PDF Full Text

Can internet celebrities' short videos shape the image of rural tourism destinations? Empirical insights from China.

Saved in:
Bibliographic Details
Title: Can internet celebrities' short videos shape the image of rural tourism destinations? Empirical insights from China.
Authors: Fan, Xiao1,2, Wang, Bo3, Wong, Brian Kee Mun4, Qi, Mosha1 moshaqi@gmail.com
Source: Asian Journal of Business Research. 2025, Vol. 15 Issue 4, p136-156. 21p.
Database: Business Source Ultimate
Description
ISSN:24634522