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Can internet celebrities' short videos shape the image of rural tourism destinations? Empirical insights from China.

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Title: Can internet celebrities' short videos shape the image of rural tourism destinations? Empirical insights from China.
Authors: Fan, Xiao1,2, Wang, Bo3, Wong, Brian Kee Mun4, Qi, Mosha1 moshaqi@gmail.com
Source: Asian Journal of Business Research. 2025, Vol. 15 Issue 4, p136-156. 21p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191032264
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Can internet celebrities' short videos shape the image of rural tourism destinations? Empirical insights from China.
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  Data: <searchLink fieldCode="AR" term="%22Fan%2C+Xiao%22">Fan, Xiao</searchLink><relatesTo>1,2</relatesTo><br /><searchLink fieldCode="AR" term="%22Wang%2C+Bo%22">Wang, Bo</searchLink><relatesTo>3</relatesTo><br /><searchLink fieldCode="AR" term="%22Wong%2C+Brian+Kee+Mun%22">Wong, Brian Kee Mun</searchLink><relatesTo>4</relatesTo><br /><searchLink fieldCode="AR" term="%22Qi%2C+Mosha%22">Qi, Mosha</searchLink><relatesTo>1</relatesTo><i> moshaqi@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Asian+Journal+of+Business+Research%22">Asian Journal of Business Research</searchLink>. 2025, Vol. 15 Issue 4, p136-156. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191032264
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 136
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      – TitleFull: Can internet celebrities' short videos shape the image of rural tourism destinations? Empirical insights from China.
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            NameFull: Fan, Xiao
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            NameFull: Wang, Bo
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            NameFull: Wong, Brian Kee Mun
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            NameFull: Qi, Mosha
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            – D: 01
              M: 12
              Text: 2025
              Type: published
              Y: 2025
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            – TitleFull: Asian Journal of Business Research
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