Bibliographic Details
| Title: |
DEL RELATO AL ALGORITMO: Cómo las empresas, emprendedores y marcas usan el branding narrativo y el storytelling digital para fomentar la autenticidad, cultivar conexiones emocionales con sus clientes y generar valor a largo plazo. |
| Alternate Title: |
FROM NARRATIVE TO ALGORITHM: How companies, entrepreneurs and brands leverage narrative branding and digital storytelling to foster authenticity, cultivate emotional connections with their customers, and create long-term value. |
| Authors: |
Trepat, Estela R.1,2,3 estelatrepat@gmail.com |
| Source: |
Palermo Business Review. dic2025, Issue 32, p21-48. 28p. |
| Database: |
Business Source Ultimate |
