DEL RELATO AL ALGORITMO: Cómo las empresas, emprendedores y marcas usan el branding narrativo y el storytelling digital para fomentar la autenticidad, cultivar conexiones emocionales con sus clientes y generar valor a largo plazo.
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| Title: | DEL RELATO AL ALGORITMO: Cómo las empresas, emprendedores y marcas usan el branding narrativo y el storytelling digital para fomentar la autenticidad, cultivar conexiones emocionales con sus clientes y generar valor a largo plazo. |
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| Alternate Title: | FROM NARRATIVE TO ALGORITHM: How companies, entrepreneurs and brands leverage narrative branding and digital storytelling to foster authenticity, cultivate emotional connections with their customers, and create long-term value. |
| Authors: | Trepat, Estela R.1,2,3 estelatrepat@gmail.com |
| Source: | Palermo Business Review. dic2025, Issue 32, p21-48. 28p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| RecordInfo | BibRecord: BibEntity: Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 28 StartPage: 21 Titles: – TitleFull: DEL RELATO AL ALGORITMO: Cómo las empresas, emprendedores y marcas usan el branding narrativo y el storytelling digital para fomentar la autenticidad, cultivar conexiones emocionales con sus clientes y generar valor a largo plazo. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Trepat, Estela R. IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 12 Text: dic2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 03285715 Numbering: – Type: issue Value: 32 Titles: – TitleFull: Palermo Business Review Type: main |
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