The Impact of Logistics Information Technology on Consumer Perceptions of Personalized Marketing in Omnichannel Supply Chains.
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| Title: | The Impact of Logistics Information Technology on Consumer Perceptions of Personalized Marketing in Omnichannel Supply Chains. |
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| Authors: | Wang, Xiaoyan1 yolanda7981@163.com |
| Source: | Journal of Logistics, Informatics & Service Science. 2026, Vol. 13 Issue 1, p274-291. 18p. |
| Database: | Business Source Ultimate |
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