Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry.

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Title: Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry.
Authors: Ospina-Agudelo, Juan Camilo1 (AUTHOR), Suárez-Rodríguez, Carlos Hernán2 (AUTHOR), Largo-Avila, Esteban2,3 (AUTHOR), Garzón-García, Alba Mery2 (AUTHOR), Suárez-Naranjo, Laura3 (AUTHOR)
Source: Administrative Sciences (2076-3387). Jan2026, Vol. 16 Issue 1, p9. 25p.
Database: Business Source Ultimate
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  Data: Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry.
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  Data: <searchLink fieldCode="JN" term="%22Administrative+Sciences+%282076-3387%29%22">Administrative Sciences (2076-3387)</searchLink>. Jan2026, Vol. 16 Issue 1, p9. 25p.
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        Value: 10.3390/admsci16010009
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      – Code: eng
        Text: English
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      – TitleFull: Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry.
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            NameFull: Ospina-Agudelo, Juan Camilo
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            NameFull: Suárez-Rodríguez, Carlos Hernán
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            NameFull: Garzón-García, Alba Mery
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              M: 01
              Text: Jan2026
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              Y: 2026
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