Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry.
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| Title: | Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry. |
|---|---|
| Authors: | Ospina-Agudelo, Juan Camilo1 (AUTHOR), Suárez-Rodríguez, Carlos Hernán2 (AUTHOR), Largo-Avila, Esteban2,3 (AUTHOR), Garzón-García, Alba Mery2 (AUTHOR), Suárez-Naranjo, Laura3 (AUTHOR) |
| Source: | Administrative Sciences (2076-3387). Jan2026, Vol. 16 Issue 1, p9. 25p. |
| Database: | Business Source Ultimate |
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| FullText | Links: – Type: pdflink Text: Availability: 1 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 191212833 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191212833 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.3390/admsci16010009 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 25 StartPage: 9 Titles: – TitleFull: Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Ospina-Agudelo, Juan Camilo – PersonEntity: Name: NameFull: Suárez-Rodríguez, Carlos Hernán – PersonEntity: Name: NameFull: Largo-Avila, Esteban – PersonEntity: Name: NameFull: Garzón-García, Alba Mery – PersonEntity: Name: NameFull: Suárez-Naranjo, Laura IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: Jan2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 20763387 Numbering: – Type: volume Value: 16 – Type: issue Value: 1 Titles: – TitleFull: Administrative Sciences (2076-3387) Type: main |
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