Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry.
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| Title: | Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry. |
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| Authors: | Ospina-Agudelo, Juan Camilo1 (AUTHOR), Suárez-Rodríguez, Carlos Hernán2 (AUTHOR), Largo-Avila, Esteban2,3 (AUTHOR), Garzón-García, Alba Mery2 (AUTHOR), Suárez-Naranjo, Laura3 (AUTHOR) |
| Source: | Administrative Sciences (2076-3387). Jan2026, Vol. 16 Issue 1, p9. 25p. |
| Database: | Business Source Ultimate |
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| ISSN: | 20763387 |
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| DOI: | 10.3390/admsci16010009 |