Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach.
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| Title: | Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach. |
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| Authors: | Sachdeva, Nitin1 (AUTHOR) nitin.f20@imi.edu, Sondhi, Neena1 (AUTHOR), Bamel, Umesh2 (AUTHOR), Rathore, Ashish Kumar3 (AUTHOR) |
| Source: | Global Business Review. Feb2026, p1. |
| Database: | Business Source Ultimate |
| ISSN: | 09721509 |
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| DOI: | 10.1177/09721509251411099 |
