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Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach.

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Title: Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach.
Authors: Sachdeva, Nitin1 (AUTHOR) nitin.f20@imi.edu, Sondhi, Neena1 (AUTHOR), Bamel, Umesh2 (AUTHOR), Rathore, Ashish Kumar3 (AUTHOR)
Source: Global Business Review. Feb2026, p1.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 191314933
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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        Value: 10.1177/09721509251411099
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      – Code: eng
        Text: English
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      – TitleFull: Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach.
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            NameFull: Sondhi, Neena
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            NameFull: Bamel, Umesh
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              Text: Feb2026
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              Y: 2026
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