Innovation in the Expanded Marketing Mix and Its Role in Enhancing Marketing Performance in Hotel Establishments: A Case Study of Sheraton Hotel - Annaba-.
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| Title: | Innovation in the Expanded Marketing Mix and Its Role in Enhancing Marketing Performance in Hotel Establishments: A Case Study of Sheraton Hotel - Annaba-. |
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| Authors: | Mekersi, Sana1 mekersi.sana@univ-guelma.dz, Tebaibia, Salima1 tebaibia.salima@univ-guelma.dz |
| Source: | AL-afaq Journal of Economic Studies / Revue Al-afak Des Études Économiques. 2025, Vol. 10 Issue 1, p198-216. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 25719769 |
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