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Innovation in the Expanded Marketing Mix and Its Role in Enhancing Marketing Performance in Hotel Establishments: A Case Study of Sheraton Hotel - Annaba-.

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Title: Innovation in the Expanded Marketing Mix and Its Role in Enhancing Marketing Performance in Hotel Establishments: A Case Study of Sheraton Hotel - Annaba-.
Authors: Mekersi, Sana1 mekersi.sana@univ-guelma.dz, Tebaibia, Salima1 tebaibia.salima@univ-guelma.dz
Source: AL-afaq Journal of Economic Studies / Revue Al-afak Des Études Économiques. 2025, Vol. 10 Issue 1, p198-216. 19p.
Database: Business Source Ultimate
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 198
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      – TitleFull: Innovation in the Expanded Marketing Mix and Its Role in Enhancing Marketing Performance in Hotel Establishments: A Case Study of Sheraton Hotel - Annaba-.
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            NameFull: Mekersi, Sana
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            NameFull: Tebaibia, Salima
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            – D: 01
              M: 01
              Text: 2025
              Type: published
              Y: 2025
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            – TitleFull: AL-afaq Journal of Economic Studies / Revue Al-afak Des Études Économiques
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