Designing transformative digital cultural experiences to enhance customer well-being.
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| Title: | Designing transformative digital cultural experiences to enhance customer well-being. |
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| Authors: | Addis, Michela1 (AUTHOR) michela.addis@uniroma3.it, Rurale, Andrea2 (AUTHOR), Crawford, Brett Ashley3 (AUTHOR), Guintcheva, Guergana4 (AUTHOR), Passebois-Ducros, Juliette5 (AUTHOR), vom Lehn, Dirk6 (AUTHOR) |
| Source: | Journal of Marketing Management. Feb2026, p1-36. 36p. 1 Illustration. |
| Database: | Business Source Ultimate |
| ISSN: | 0267257X |
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| DOI: | 10.1080/0267257x.2026.2618735 |
