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Using Sustainability Signal Portfolios to Effectively Communicate Holistic Sustainability Strategies to Consumers.

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Bibliographic Details
Title: Using Sustainability Signal Portfolios to Effectively Communicate Holistic Sustainability Strategies to Consumers.
Authors: Burkert, Melina1, Fella, Stefanie2, Hahn, Rüdiger2, Hüttl-Maack, Verena1 verena.huettl@uni-hohenheim.de
Source: Journal of Sustainable Marketing. 2025, Vol. 6 Issue 2, p302-322. 21p.
Database: Business Source Ultimate
Description
ISSN:27660117
DOI:10.51300/JSM-2025-157