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Using Sustainability Signal Portfolios to Effectively Communicate Holistic Sustainability Strategies to Consumers.

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Title: Using Sustainability Signal Portfolios to Effectively Communicate Holistic Sustainability Strategies to Consumers.
Authors: Burkert, Melina1, Fella, Stefanie2, Hahn, Rüdiger2, Hüttl-Maack, Verena1 verena.huettl@uni-hohenheim.de
Source: Journal of Sustainable Marketing. 2025, Vol. 6 Issue 2, p302-322. 21p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
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AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Sustainable+Marketing%22">Journal of Sustainable Marketing</searchLink>. 2025, Vol. 6 Issue 2, p302-322. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=191372518
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    Identifiers:
      – Type: doi
        Value: 10.51300/JSM-2025-157
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 302
    Titles:
      – TitleFull: Using Sustainability Signal Portfolios to Effectively Communicate Holistic Sustainability Strategies to Consumers.
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            NameFull: Burkert, Melina
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            NameFull: Fella, Stefanie
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            NameFull: Hahn, Rüdiger
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            NameFull: Hüttl-Maack, Verena
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            – D: 01
              M: 07
              Text: 2025
              Type: published
              Y: 2025
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              Value: 6
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              Value: 2
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            – TitleFull: Journal of Sustainable Marketing
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