Using Sustainability Signal Portfolios to Effectively Communicate Holistic Sustainability Strategies to Consumers.

Saved in:
Bibliographic Details
Title: Using Sustainability Signal Portfolios to Effectively Communicate Holistic Sustainability Strategies to Consumers.
Authors: Burkert, Melina1, Fella, Stefanie2, Hahn, Rüdiger2, Hüttl-Maack, Verena1 verena.huettl@uni-hohenheim.de
Source: Journal of Sustainable Marketing. 2025, Vol. 6 Issue 2, p302-322. 21p.
Database: Business Source Ultimate
Be the first to leave a comment!
You must be logged in first