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Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior.

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Bibliographic Details
Title: Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior.
Authors: Beck, Jonathan M. (AUTHOR), Voorhees, Clay M. (AUTHOR) cmvoorhees@ua.edu, Fombelle, Paul W. (AUTHOR), Lemon, Katherine N. (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p135-156. 22p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251331483