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Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior.

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Title: Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior.
Authors: Beck, Jonathan M. (AUTHOR), Voorhees, Clay M. (AUTHOR) cmvoorhees@ua.edu, Fombelle, Paul W. (AUTHOR), Lemon, Katherine N. (AUTHOR)
Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p135-156. 22p.
Database: Business Source Ultimate
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  Data: Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior.
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        Value: 10.1177/00222429251331483
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      – Code: eng
        Text: English
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        StartPage: 135
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      – TitleFull: Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior.
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            NameFull: Beck, Jonathan M.
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            NameFull: Fombelle, Paul W.
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              Text: Mar2026
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